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Marketing automation

 “Martech” manages marketing processes and multifunctional campaigns, across multiple channels, automatically

What Exactly Is “Martech?”

Set of software platforms and techniques that help our clients automate their marketing and sales engagement processes to generate more leads, convert those leads to sales and optimize ROI.

Marketing Automation Elements

We help organizations to market on multiple channels more effectively and automate repetitive tasks:

  • Lead Generation
  • Segmentation
  • Relationship Marketing

 

  • Retention
  • Lead nurturing and scoring
  • Cross-sell and upsell

 

Marketing Automation Software

Marketing automation software enables you to streamline and measure your marketing workflows for new and existing leads. It can ultimately save you time and money, and fast-track revenue growth for your company. These are Lanos integration examples:

  • ActiveCampaign
  • MailChimp
  • Hubspot CRM
  • Google Analytics
  • ChatFuel & ManyChat
  • AWeber
  • Typeform
  • SalesForce
  • Shopify
  • Zapier
  • Make
  • AirTable
  • GoHighLevel
  • Softr
  • Carrd.co
  • And many more…

 

What we solve

Leads aren’t converting, or leaky sales funnel.

60% of B2B marketers say that challenges generating leads cost them time and money. Dealing with leads that aren’t converting or a leaky sales funnel is frustrating but can be fixed.

Marketing automation allows you to nurture prospects with relevant and useful information across multiple channels, until they are ready to buy. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead.

Leads aren't qualified

Your company can’t just solely focus on top-of-funnel lead generation and awareness-building strategies. You also need to make sure these leads are a good fit for the company, as it’s pointless increasing lead generation if the leads have no possibility of converting to sales.

Automation helps you better understand your prospects and buyers. You will be able to personalize each individual buyer’s journey, from the first touch to the sale and beyond, with marketing analytics and data, lead nurturing, and lead scoring capabilities.

Marketing inefficiencies and tech gaps

By automating certain manual workflows, your staff are free to focus on strategic work that will help to improve overall processes, innovate marketing campaigns, and boost the bottom line.

The automation of communications like email and mobile marketing makes sending targeted messaging quick and simple.

Lanos will help you clarify buyer personas, so you can ensure you deliver personalized messaging at each stage of the buyer’s journey.

Marketing Automation is our specialty.
Lets talk about your product.
We will help you identify and choose the right “martech” automation technology.

People who make this possible

Jim Caldwell

Jim Caldwell

Founder & CEO

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Jennifer May

Jennifer May

Director of Design

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Sonica Sana

Sonica Sana

Analytics Expert

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Marine Garrix

Marine Garrix

Head of Sales

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We Build Marketing Automation For

Small and Medium Businesses

We work with you to implement the tactics to reinforce your leadership of the business while also making customers feel better about a purchase and also stay connected for a long time

  • Write blogs and articles
  • Talk about what inspired you to launch the cosmetic line
  • Share your story, challenges, knowledge, future plans
  • Share the goals of the business

Marketing Agencies

The world is interested in what will be the next big thing. What’s more important to brands – what trend will give the biggest return in the long term? We will help your agency maximize B2B growth with personalized ads

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E-commerce Stores

From SEO to influencer marketing we help you promote your products and build brand awareness. We work with Facebook Ads, Google Ads, TikTok, Instagram, SMS and Email marketing

Online Education Businesses

Very few Online Education Businesses invest into marketing their courses properly. At Lanos it is all about consistency — posting regularly at times that fit with your customers’ schedules will help you to frequently reach and engage potential buyers and increase your enrolment.

Schools, Colleges and Universities

Edtech marketing is very different from traditional marketing, hwoever therea re still similar processes of lead acquisition, nurturing, and closing. Lanos has experience with Edtech marketing automation to make positive impact on your enrolment

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