People don’t want ads! They want to interact with other people!

That’s why Facebook constantly decreases the organic reach of your Page’s posts. For example, in 2013, your Facebook Page could easily reach approximately 12% of fans with each post. In 2018, that percentage dropped to 1.2% average. In 2022 that percentage is less than 1%

Facebook even stated on their official blog:

“As we make these updates, Pages may see their reach, video watch time and referral traffic decrease.”

But here’s a part that everyone seems to missed…

“Page posts that generate conversation between people will show higher in News Feed.”

• FACT1: It’s getting harder and harder to turn your ads into profits.
  
• FACT2: People don’t want ads, they want interaction – to be heard, to be engaged, to be listened to.
  
• FACT3: Facebook wants its users happy and will reward Page posts that get engagement.

All of this leads to only one logical conclusion

“Take your best-performing Page posts that get engagement and turn them into ads!”

Here’s how to create a Facebook ad.

1. Choose your objective. To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?”
2. Select your audience.
3. Decide where to run your ad.
4. Set your budget.
5. Pick a format.
6. Place your order.
7. Measure and manage your ad.

But if you want magic 👇