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That’s why Facebook constantly decreases the organic reach of your Page’s posts. For example, in 2013, your Facebook Page could easily reach approximately 12% of fans with each post. In 2018, that percentage dropped to 1.2% average. In 2022 that percentage is less than 1%

Facebook even stated on their official blog:

“As we make these updates, Pages may see their reach, video watch time and referral traffic decrease.”

But here’s a part that everyone seems to missed…

“Page posts that generate conversation between people will show higher in News Feed.”

  • FACT1: It’s getting harder and harder to turn your ads into profits.
  • FACT2: People don’t want ads, they want interaction – to be heard, to be engaged, to be listened to.
  • FACT3: Facebook wants its users happy and will reward Page posts that get engagement.

All of this leads to only one logical conclusion

“Take your best-performing Page posts that get engagement and turn them into ads!”

Here’s how to create a Facebook ad.

  1. Choose your objective. To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?”
  2. Select your audience.
  3. Decide where to run your ad.
  4. Set your budget.
  5. Pick a format.
  6. Place your order.
  7. Measure and manage your ad.

But if you want magic ?